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Brent Watson, President

Brent Watson began his financial career working with Zions Bank in 1971 while attending the University of Utah, and after attaining a business degree in 1974, Brent also worked many years with Chase Manhattan Bank in domestic and international operations.

Brent Watson has helped many people to realize their dreams, whether through providing financial products and services or competent individual & group training to improve their business performance and individual lives. Whether helping companies to improve their profitability, motivating individuals to stretch themselves, achieving personal management & sales success, or demonstrating that integrity and professionalism are not outdated, Mr. Watson is equally comfortable and respected with all levels of social, economic, and ethnically diverse associations. 

His banking & business experience has taken him to many areas of the United States and to many overseas locations rendering a broad appreciation for people of many cultures while earning their esteem and cooperation. In addition to professional pursuits, Brent Watson also provides services to the local community and church. He is the proud husband of Shirley Cox for the past 40+ years and the father of their four children and even more grandchildren who are affording him the opportunity of learning new management skills.

Randall Farr, Managing Director

For over 30 years, Randall Farr has been providing his business expertise and banking savvy in providing structured financing solutions. Mr. Farr is a seasoned industry leader with a solid reputation as an international financier you can count on for honest answers & quick results.


Since 2006, Randall Farr has served for as Managing Director of ICON Commercial Lending where he has significantly raised the company’s standards of efficiency and profitability. Mr. Farr set the foundation for ICON Commercial Lending; his vision and attention to every detail are expressed throughout ICON’s entire process.

As ICON's Managing Director, Randall Farr is a strategically focused, competitive, and success driven Senior Executive, with a solid history of achievement and demonstrated success at gaining a higher level of financial performance by driving better efficiency and effectiveness.

Randall Farr is recognized as a visionary leader who fosters a culture of collaboration, communication, trust, and employee development. He inspires and directs others to achieve extraordinary results, consistently driving improvements in operations. Randall is tenacious in building new business, securing customer loyalty, and forging strong internal and external partnerships. Randall is adept in bringing-forth winning teams and is proficient at facilitating the process of transforming ideas into reality and maximizing revenue generating opportunities. He is a confident, articulate, and an influential corporate spokesperson, with excellent problem solving and negotiating abilities; particularly skilled at analyzing and resolving complex issues, both logical and interpersonal; applied to commercial loan structuring - program development.

Jordan Walker, Manager

Jordan Walker has the trustworthiness, tenacity and follow-through which makes him an exceptioally valued Member of Icon's Executive Team, as well as being a Strong Advocate for ICON's Experienced Developers, Major Contractors & Project Acquisition Specialists alike.

After Leaving Skidmore University, Jordan was immediately immersed into the aggressive environment of "Entry Level" sales. Working as a new "Sales Associate" for one of the most respected well known companies within the Toy Industry.

Working directly under one of the industries top sales leaders, Jordan had a great business upbringing, with an excellent mentor and trainer beginning what would become one of the most challenging but rewarding training experiences. 

With Jordan's amazing sales achievements, he quickly caught upper management's eye and was promoted to company's Sales Manager. Jordan would grow this company's client base to over 7,600 clients Nationwide, including several of the largest clients in the Business. Growing the Sales Division into a formidable operation which included the responsibility of managing a salesforce team of over 20, all of which were 20+ years his senior. His career further expanded as the "Executive Senior Vice President of Sales" for one of the largest U.S. Toy Manufacturers - becoming one of the Industry's youngest Vice-Presidents. 

Worked closely with Senior Management in Design and Development Decisions. Jordan discovered his innate ability as a keen Decision Maker and Problem Solver. Jordan advanced his career, acquiring multiple strategic business relationships which created the platform necessary for his path to the well achieved position of CEO and Director of Operations for a Major Business Management Services Company, located in Florida. With 26 years of Development Experience, Jordan took the reins of company furthering its development and quickly growing it into one of the most sought after Strategic Business Development Consultants.​ 

Jordan is strategic, well-connected, well-experienced in business development, management, marketing and commercial finance. As a results-oriented executive with a strong background in enterprise sales management, Jordan is recognized for his collaborative leadership style, proactive approach, and keen ability to effectively translate complex operational concepts into tangible action plans. Jordan is a proven business leader with a strong executive presence, capable of blending big-picture viewpoints with tactical considerations to inspire, build trust, and achieve record growth.​ AS ICON's Manager, Jordan is able to provide its Development Clients and Project Acquisition Specialists with not only incredible insight, but also tremendous knowledge and problem solving capabilities.

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ICON Commercial Lending Inc

International Headquarters:
99 Wall Street, Suite 3350,
New York, NY 10005

United States

Office Direct:
Toll Free: 1-888-850-ICON (4266)

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